As a group we decided that we would need a quite young and 'edgy' font as our website would be aimed at a young audience. Other websites we have previously researched that are aimed at a young audience (e.g. 'Fresh Meat' and 'The Inbetweeners')use fonts and colours that they would recognise and would therefore easily appeal to them. Due to this information, we decided on using a graffiti themed font. Graffiti connotes the idea of young people and rebellion (which would often take place in the setting of a college.) We then visited the site http://www.dafont.com/ and chose our favourite 5 fonts from there. Later Georgie showed these fonts to a selection of our target audience and asked them to vote which one was there favourite.
The selection of fonts we chose are on Georgie's blog here:
http://mediageorgie.blogspot.co.uk/2013/01/possible-fonts-used-for-website.html
After showing the fonts to 16 students, 12 of them said that they liked the font '"Postinkantaja Job' the best. We will therefore use this font in our header because we have evidence to suggest that it appeals to our target audience. The 'stencilled' look of this font will be effective as the website for 'Fresh Meat' also uses a stencilled font. This shows that it works quite well on a website aimed at young people.
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Our chosen font