The background of the website is meant to look like peeling wallpaper which adds to the idea that the sitcom is based around Uni students. It shows that they don't have a lot of money and aren't really bothered about what the house looks like. This makes the show look quite edgy and will therefore appeal to young people.
The logo is quite bold and basic. It refrains from being fancy and complicated perhaps due to the fact it is aimed at everyday teenagers/young adults. The way it looks stencilled makes it look young and gives connotations of spray paint and youths.
The colours used are quite dull which adds more emphasis on the idea of student life. It could signify that the student's lives can sometimes be quite complicated and troubling.
There is a major focus on the picture of the 6 main characters which tells us that the sitcom is based heavily on the characters. They all look quite different and have different poses to show that they each have unique personalities.The characters being the main focus of the website adds to the idea of sitcoms being based mainly around characters, which is a convention of sitcoms.
There is a link to the 4oD page so that people can easily watch the show and catch-up on the episodes they have missed. The link is at the top of the page showing how important it is, because obviously the whole point of the show is that people watch it. It is made to stand out by being brighter than everything else on the page. Underneath it states what time the next episode will be on, so that people know when to watch it.
On the header there is a link to a virtual tour of the Fresh Meat house. This provides the audience with more information on the show which is something sitcom fans look for in websites. The phrase "Epic bants and dirty pants" will appeal to a young audience as it uses slang that only young people will really understand.
On the main page there are numerous links to other features of the website. The first link available is a link to the episode previews which fulfils the main aim of the website by making people want to watch the show. It gives them an insight into what each episode will be about and "teases" them into wanting to watch the rest of the show. Next is a link to interviews with cast members which gives the audience an insight into the show. If the audience likes the cast then it may lead them to wanting to watch the programme. An example of this is that a lot of people watch Fresh Meat because Jack Whitehall is in it and he is a popular comedian that many people like. The Facebook link is there so that the audience can become more involved in the show. They can discuss it with other people who like the show and therefore want to watch it more. It also means they can share their own view on the show and really feel part of it. Character profiles and the virtual tour of the Fresh Meat house produce the same effect; they give the viewers more information on the show. This added information can either make someone who has never seen Fresh Meat before want to watch it, or turn someone who already watches it into more of an avid fan. The tour of the Fresh Meat house would be particularly interesting to a viewer as it would make them feel more involved, as if they are actually there.
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