'Made in Chelsea' Semiotic Website Analysis

    The background and header image are photographs of an intricate carousel. This possibly suggests that the programme is fun and playful but also quite stylish. The colour purple features a lot on the page. That specific shade of purple is the colour of E4, so we can easily recognise the page as being owned by E4. This will appeal to people who already like other shows distributed by them. The E4 logo is at the top of page, tilted to the side to make it stand out and look more interesting.  

There is a navigation bar at the side. It is one of the first things on the page, so the audience can easily find it and navigate to the other pages. There is a link to 4oD which gives an easy access to the shows. This could increase the audience as people who have never watched the show before might click on the link. There are links to pages where you can find out more about the characters. This is so that the audience can get to know them and relate to them more. There is slang used with the word 'guys' showing the show isn't trying to be too serious. It also shows that it is aimed more at young people. 

Underneath the header is an image of one of the main characters. She is an attractive, young female which makes us believe the programme is full of glamour and fashion. The image will appeal to young women who will want to be like her or think think they can relate to her. There is a link to the trailer of the new series with a heading 'spanking new.' This is another use of slang to show how the programme is not taking things too seriously. The trailer will make people want to watch the show as they will see glimpses of what it will be like and will get excited for it.

There is a comment box on the right. This allows people to interact and share their views. It also allows them to talk to other viewers of the show. This viewer interactivity will appeal to young people as it allows them to be sociable and discuss the show with other viewers their own age.

Directly in the middle of the page there are links to videos and photos. These offer viewers the chance to see things they don't get to see on the show e.g behind the scenes footage and interviews. This will make viewers feel more involved as they get to see how the programme is made and how the characters respond outside of the show. It also gives the audience something to watch when the show isn't on.

Down the left hand side there are links to Facebook and Twitter. This encourages viewer interactivity because they can post about the show whilst reading other people's posts. There is a live Twitter feed so you can see any news, such as when the new series starts. This will appeal to young people as it means they can follow Made in Chelsea wherever they are and never miss important news. Also, it gives them to ability to start discussions with other MiC fans and really get involved with the series.

On the right there are links to where you can buy the DVDs of the show or download them via iTunes. This is here so that people who have missed previous series or just want to watch them again can catch up on them, therefore resulting in more money for E4. There are also more links to the official Facebook and Twitter pages so that people can 'follow' them. There is a notice that tells you when the show will be on next with another link to the E4 page to ensure no one misses the show. In the middle of the page are more links to videos and galleries. These ones are mainly focused on series 4's new cast so that the audience can find out more about them in time for the start of the new series and then start to like them. There is an opportunity for the audience to vote whether or not they like the videos which adds to the interactivity.